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Hashtags can help boost the impact of your marketing message when they’re used correctly in your social media marketing. In this post, I'll outline six simple ways in which hashtags can improve your social media efforts. 1. Boost Your Post & Profile Reach Hashtags are a great way to boost the organic reach of your social media posts. This is because hashtags are searchable - and on most social media networks, they're clickable too. People use hashtags to find relevant content and conversations, and as such, using hashtags can help place your content in front of your ideal audience. Recently Instagram announced a new functionality which enables you to  follow specific hashtags , which can help bring even more visibility to your posts and your Instagram Stories. You should look to keep regularly updated hashtag lists for your industry tags, content related tags, and the tags your audience is using. Some social media networks (like Twitter, Pinterest and...

Is this a conundrum? I don't want to accept it is but we have just decided to make it an attitude. And this is excessively destroying the structure of our beloved nation. This had become worse that it has now penetrated into different sectors of the economy. Even the so-called Vibrant Youths usually tagged as "Leaders of Tomorrow" are not meeting up to expectation. It is high time we up our games and see ourselves as the "Leaders of Today". Only the Go-getters can bring the real change that is well-deserved. We are born with great ideas and powers to change our world. Please, if you are one of the siddon look youths, kindly wake up and let's birth the new change we deserve in our family, personal life, workplace, respective association,society and country at large. I leave you with this " Anywhere you find yourself in life at any point in time, ensure you unzip your mind & mouth towards proffering solutions with your rich ideas because you have ...

Ever wondered where the phrase “Content is King” stemmed from? In January 1996, Bill Gates wrote the following essay titled “Content is King”, which was published on the Microsoft website. “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. The television revolution that began half a century ago spawned a number of industries, including the manufacturing of TV sets, but the long-term winners were those who used the medium to deliver information and entertainment. When it comes to an interactive network such as the Internet, the definition of “content” becomes very wide. For example, computer software is a form of content-an extremely important one, and the one that for Microsoft will remain by far the most important. But the broad opportunities for most companies involve supplying information or entertainment. No company is too small to participate. One of the exciting things about the Internet is that anyo...